Flyaway Aerial Studio

Flyaway Aerial Studio, originally established in Northern Ireland, expanded its presence to Hong Kong in 2024. The studio is a pioneering space for pole and aerial movement in Hong Kong, offering a unique blend of physicality and artistic expression.
 

This project focused on designing the brand identity and digital presence for the Hong Kong branch. A modern and visually engaging Wix website was developed to reflect the studio's vibrant atmosphere and connect with the local community.

The logo design played a pivotal role, featuring the word "FLYAWAY" in bold capital letters, symbolizing confidence and strength. A slanting line was incorporated to add a sense of dynamic movement, capturing the unwavering power and energy of aerial performances. Conceptual work for the studio's interior design was also explored, presenting ideas that align the physical space with the brand's aesthetic.